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Sunday, September 07, 2008

It's Probably Cognitive.

One of the biggest things I've come to love about graphic design is its overlap with practically everything. Whilst not as ubiquitous in its coverage as, say, reporting, graphic designers still get to learn about a huge variety of topics and people in the course of their jobs.

Recently I have been trying to wade through cognitive science theory, as part of my end of year project, since I figured 'hey, here's some nice long sounding research to tie in and impress the tutors with' plus preliminary findings indicated that it had quite a bit to do with design anyway.

Turns out it has everything to do with design. We've basically spent the last three and a bit years putting cognitive science to practical use. Gestalt theory; semiotics; basic design stuff like focal points, contrast and line, these are all grounded in cognitive science. We essentially use the way brains work to communicate in a visual form.

So in one sense I found this immensely interesting, and in another sense I realized that I'd waded through mountains of long winded jargon filled bollocks for practically no reason at all.